In my last blog, I discussed the importance of corporate social responsibility (CSR) as it relates to a number of different stakeholders: employees, vendors, consumers and the local community. Each of these stakeholders has a particular idea of how CSR is defined. Recognizing how employees perceive CSR is one step towards ensuring employee retention.
Employees, more than working merely to draw a paycheck, want to make a difference in their community. Leading organizations allow employees participate with or even take the lead in volunteer programs that the company is partnered with. Employees who feel good about what they are doing in the community will impart a sense of corporate pride, which will in turn bestow short- and long-term dividends to your company in terms of their longevity and civic good will.
CSR can also be developed inside a business. Virtually all employees want to improve themselves and advance. They want to be more than merely a human resource.
Successful business leaders are rewarded when they invest in the training of their employees. These leaders build loyalty as well as a talented and diverse workforce.